Death of The LHS
I hate IE. Let's try this again in Firefox...
I am fortunate to live in Denver. Caboose Hobbies is about a 30 minute drive to the southern side of town, and the owner lives across the street from my aunt and uncle. We used to have another hobby shop much closer to my home, but they sold plastic models and R/C stuff as well, and I could never find anyone there who knew anything about trains. They went out of business a year or two ago. I did pick up some real bargains at their Going Out of Business Sale.
The problem with online stores is that they copy their descriptions off the boxes, so you get a sentence or two at most. If you know what you need that's fine. but I may not, in which case the description is mostly useless, and it's not like you can ask an employee. I figured I could do better, so I'm working on starting my own online train store. Each product gets a paragraph or more of information about the product, whatever I can find. It takes time to put together, but in the long run I believe it will add value.
I'm also using video to my advantage. Did you know that Bullfrog Snot has a video on how to "install" it? It's a great video with some humor, and a lot of valuable information, so I have it embedded on the product page so that anyone who thinks they might be interested in buying, can see what it is, what it does, and how it's used. I do that for every product I can find a video on, and expect to shoot my own for those products that don't have video. I already have some links listed for downloads both for my products, and for things like JMRI, which I've found a lot of model railroaders don't know about, the Digitrax Sound Depot, and anything else a model railroader might find useful at some point. It may not be quite the same as talking to the guy at the hobby shop, but it's a whole lot more than what I see the competition doing.
As for the 1 on 1, face 2 face, well, I can't really do the face 2 face, but I have a facebook page where I've so far been posting videos I think modelers might find interesting. The latest one was last week, about UP towing the BigBoy from CA to Salt Lake City, on it's way to restoration in Cheyenne. I can also post comments, and everything can be commented on by others, so conversations can be started. I plan to add a forum to the store, so that general and specific topics can be discussed, not to mention the possibility of creating a resource for finding clubs that are local to you. I'm also putting together a studio to shoot How To videos. You can think of them as virtual clinics, sort of like the LHS does on the weekends, except the videos are available for viewing 24/7/365.
I haven't been able to get a lot of products up yet. I have close to 1000 individual SKUs and as I said, it takes time to put everything together, especially since it too is a Lone Wolf operation. The facebook page above has a link to the store, and I plan to advertise in MRH once I get a majority of the products listed. I believe that Don was close in his thoughts about the future of online hobby shops. I may not be able to show you the individual product on video conference, but I have my 800 number prominently listed at the top, and you can call me if you have questions that aren't answered on the product page.
You see, the thing I see in all these posts lamenting the end of the LHS, is the loss of a community. Guys are worried that without the LHS, they won't have anywhere to go to talk about trains. Well, we already know that isn't true.